Janet Simpson gazed at the stacks of paper on her desk. It was a little overwhelming to imagine that as the new Vice President of Strategy for the Bluesin Technology Company she was expected to recommend a growth strategy at the next Board of Directors meeting. After all, she had only been on the job for two months. Reflecting on the harried set of meetings, reports and discussions from the last eight weeks, Janet realized that the job was bigger than she thought. Nevertheless, she was determined to analyze the data, formulate a strategy and get the Board’s agreement. Early on, Janet decided to engage with Tim Sanders, a competitive intelligence consultant that she had worked with before.

What was the right way to approach this problem? She needed an answer soon.

read more about the case
Babette Bensoussan - read her analysis here, listen to her interview

Avner Barnea - read his analysis here