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Corporate
practitioners, academics and
consultants contribute to the study
and practice of competitive
intelligence. A goal of Competitive
Intelligence Case Studies is to
gather a variety of inputs that
illustrate multiple problem solving
approaches.
Though commentators may
volunteer or be invited to
participate, the following guidelines
apply for all.
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There are
one to three invited
commentators per case study.
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A case study author may identify
commentators to invite. However,
we reserve the right to approve
all commentators.
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In general, a commentator will
receive a case study for comment
before it is posted to this
site. The invited commentators'
responses are included when the
case is posted.
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In no circumstances should the
commentator reveal proprietary
or confidential information in
their commentary.
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Commentary should focus on the
facts or implications of the
case study. Comments about the
overall process should be sent
separately to
me.
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The case study author may
suggest and solicit guest
commentators for their case
study. However, I reserve the
right to approve all material
posted on the site.
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In general, the case study
will be provided to
commentators allowing them
between 2-4 weeks to respond.
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After the case study and invited
commentaries are posted,
comments from other readers may
be received through the
Competitive Intelligence Case
Study blog.
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A PDF file will be created for
the case study author and
commentators containing the
study, invited commentaries and
selected other comments. This
PDF can be used for marketing
and publicity.
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