Bob Sampson, VP of Product Strategy for the Nailen Witt Group, was feeling stress. After working late every night for the last two weeks, he was in early this morning. The quiet time for reflection he had hoped for was illusive as he found himself buried in email, presentation preparation and meetings. As if navigating all of the administrative details was not enough, his most important product line was not doing very well. Moreover, people were noticing. Bob’s boss had scheduled a meeting next week to hear the story of what Bob was going to do about it. Normally Bob welcomed such meetings because he prided himself in being prepared. This time, though, he did not know what he was going to say. His competitors really had him reeling. Maybe the new Competitive Intelligence team could help.

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Read more about the expert commentators for this case here.

Douglas Bernhardt - read his analysis here
Valerie Shuman - read her analysis here, listen to her interview